News and Insights

AR VR at Tradeshows

[fa icon='calendar'] Sep 20, 2017 10:53:08 AM / by Cole Sandau posted in AR VR, Pro Tips

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Over the years, Optera has produces many AR VR experiences for tradeshows.  Our AR VR experiences have been used in over 70 tradeshows in North America, Europe and Asia. 

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Optera attends HCEA Connect 2017 in Chicago

[fa icon='calendar'] Aug 30, 2017 8:05:00 AM / by Chantel Dahl posted in Optera News

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Two of our team members recently had a chance to attend the HCEA Connect 2017 tradeshow and visit the great city of Chicago, IL.

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Convergence of Giants:  Data Analytics and High Performance Computing

[fa icon='calendar'] Jul 24, 2017 2:17:43 PM / by Cole Sandau posted in Technology

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More Than Just a Trend, 360 Video Delivers Results

[fa icon='calendar'] Mar 22, 2017 6:06:39 PM / by Chris Ingwalson posted in Technology

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Video consumption is at an all-time high and will not be slowing down any time soon. 96% of B2B organizations use video marketing in some capacity, of which 73% report positive ROI[1]. Marketers will continue to invest in video content and spend countless hours developing video strategies, but it’s time to start thinking about what’s next in the video landscape.

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B2B Use Cases in AR/VR

[fa icon='calendar'] Mar 15, 2017 7:53:43 PM / by Cole Sandau posted in AR VR, Pro Tips

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The Business Value of Augmented and Virtual Reality (AR/VR)

[fa icon='calendar'] Feb 15, 2017 3:47:16 PM / by Cole Sandau posted in AR VR

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At Optera, we see Augmented and Virtual Reality (“AR/VR”) being at the cusp of changing from a trend to a mainstream marketing tool. 2017 and 2018 mark the mainstream adoptions of AR/VR and something that every B2B marketer needs to start paying attention to.

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VR Pro Tip 2 - Traveling with the HTC Vive

[fa icon='calendar'] Jan 31, 2017 6:22:20 PM / by Cole Sandau posted in AR VR, Pro Tips

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At the Optera Group, we are seeing a big upswing in the number of businesses using the HTC Vive (“Vive”) as a field-based VR tool.   Typically they’re getting sent to trade shows, demos at customer sites or rotating through remote offices.

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The Grand Virtual Reality Experiment-VR Catheter Lab Cont.

[fa icon='calendar'] Jan 15, 2017 10:27:18 PM / by randy.nelsen posted in AR VR, Technology

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Virtual Reality Cath Lab - YouTube 360 Video and Cardboard VR

Cardboard VR is an obvious choice for initial exploration of the Virtual Reality environment. A platform developed by Google for use with a head mount for a smartphone and named for its fold-out cardboard viewer, the platform was created as a low-cost system to stimulate interest and development of Virtual Reality applications. Cardboard VR ports to both Android and iOS platforms.

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The Grand Virtual Reality Experiment-Cont. Gear VR

[fa icon='calendar'] Jan 15, 2017 10:22:12 PM / by randy.nelsen posted in AR VR

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Virtual Reality Cath Lab - Gear VR

Gear VR still imagery

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The Data Analytics Journey

[fa icon='calendar'] Jan 15, 2017 8:59:33 PM / by Cole Sandau posted in Technology

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The beginning of 2017 is a perfect time to take stock of data analytics projects—where you’ve been in the past year, where you want to go in 2018, and how your projects can be counted among those estimated 40% of projects that go beyond piloting and experimentation in 2017.

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