Video consumption is at an all-time high and will not be slowing down any time soon. 96% of B2B organizations use video marketing in some capacity, of which 73% report positive ROI. Marketers will continue to invest in video content and spend countless hours developing video strategies, but it’s time to start thinking about what’s next in the video landscape.
At Optera, we see Augmented and Virtual Reality (“AR/VR”) being at the cusp of changing from a trend to a mainstream marketing tool. 2017 and 2018 mark the mainstream adoptions of AR/VR and something that every B2B marketer needs to start paying attention to.
At the Optera Group, we are seeing a big upswing in the number of businesses using the HTC Vive (“Vive”) as a field-based VR tool. Typically they’re getting sent to trade shows, demos at customer sites or rotating through remote offices.
Virtual Reality Cath Lab - YouTube 360 Video and Cardboard VR
Cardboard VR is an obvious choice for initial exploration of the Virtual Reality environment. A platform developed by Google for use with a head mount for a smartphone and named for its fold-out cardboard viewer, the platform was created as a low-cost system to stimulate interest and development of Virtual Reality applications. Cardboard VR ports to both Android and iOS platforms.
Virtual Reality Cath Lab - Gear VR
Gear VR still imagery
The beginning of 2017 is a perfect time to take stock of data analytics projects—where you’ve been in the past year, where you want to go in 2018, and how your projects can be counted among those estimated 40% of projects that go beyond piloting and experimentation in 2017.
The Business Value of Speed - The Next Evolution in Big Data Environments