News and Insights

More Than Just a Trend, 360 Video Delivers Results

[fa icon='calendar'] Mar 22, 2017 6:06:39 PM / by Chris Ingwalson posted in B2B, Technology Marketing, Virtual Reality

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Video consumption is at an all-time high and will not be slowing down any time soon. 96% of B2B organizations use video marketing in some capacity, of which 73% report positive ROI[1]. Marketers will continue to invest in video content and spend countless hours developing video strategies, but it’s time to start thinking about what’s next in the video landscape.

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B2B Use Cases in AR/VR

[fa icon='calendar'] Mar 15, 2017 7:53:43 PM / by Cole Sandau posted in AR VR, HTC Vive, B2B, Virtual Reality

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The Business Value of Augmented and Virtual Reality (AR/VR)

[fa icon='calendar'] Feb 15, 2017 3:47:16 PM / by Cole Sandau posted in B2B, Virtual Reality

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At Optera, we see Augmented and Virtual Reality (“AR/VR”) being at the cusp of changing from a trend to a mainstream marketing tool. 2017 and 2018 mark the mainstream adoptions of AR/VR and something that every B2B marketer needs to start paying attention to.

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VR Pro Tip 2 - Traveling with the HTC Vive

[fa icon='calendar'] Jan 31, 2017 6:22:20 PM / by Cole Sandau posted in Equipment list, HTC Vive, Virtual Reality, Vive stands, Vive travel kit

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At the Optera Group, we are seeing a big upswing in the number of businesses using the HTC Vive (“Vive”) as a field-based VR tool.   Typically they’re getting sent to trade shows, demos at customer sites or rotating through remote offices.

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The Grand Virtual Reality Experiment-VR Catheter Lab Cont.

[fa icon='calendar'] Jan 15, 2017 10:27:18 PM / by randy.nelsen posted in AR, Biomed, Clinical Education, B2B, Product Marketing, video animation, Virtual Reality, VR

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Virtual Reality Cath Lab - YouTube 360 Video and Cardboard VR

Cardboard VR is an obvious choice for initial exploration of the Virtual Reality environment. A platform developed by Google for use with a head mount for a smartphone and named for its fold-out cardboard viewer, the platform was created as a low-cost system to stimulate interest and development of Virtual Reality applications. Cardboard VR ports to both Android and iOS platforms.

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The Grand Virtual Reality Experiment-Cont. Gear VR

[fa icon='calendar'] Jan 15, 2017 10:22:12 PM / by randy.nelsen posted in B2B

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Virtual Reality Cath Lab - Gear VR

Gear VR still imagery

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The Data Analytics Journey

[fa icon='calendar'] Jan 15, 2017 8:59:33 PM / by Cole Sandau posted in Big Data, B2B, Technology Marketing

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The beginning of 2017 is a perfect time to take stock of data analytics projects—where you’ve been in the past year, where you want to go in 2018, and how your projects can be counted among those estimated 40% of projects that go beyond piloting and experimentation in 2017.

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The Grand Virtual Reality Experiment-VR Catheter Lab

[fa icon='calendar'] Nov 30, 2016 2:37:02 PM / by randy.nelsen posted in AR VR, AR/VR, Biomed, Clinical Education, B2B, Technology Marketing, video animation

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3D model scene of catheter lab
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The Business Value of Speed - The Next Evolution in Big Data Environments

[fa icon='calendar'] Oct 14, 2016 6:52:59 PM / by Cole Sandau posted in architecture, Big Data, data, delivery, dell, fast, faster, insight, insights, B2B, sap, sap hana, solutions, technology, Technology Marketing

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The Business Value of Speed - The Next Evolution in Big Data Environments

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What I Learned Presenting at Denver Start Up Week?

[fa icon='calendar'] Sep 29, 2016 7:22:29 PM / by OG-admin posted in Apple, AR/VR, B2B, zSpace

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I was honored to be a panel member for one of the sessions at Denver Start Up Week.   The panel members discussed the Future of Virtual Reality: How AR/VR Is Disrupting Entire Industries.

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