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June 22, 2016

The Need for Speed at Digital Summit Denver

Digital Summit Denver 2016

Optera joined internet executives, online marketers, entrepreneurs and digital strategists at the Digital Summit Denver on June 15 and 16 to discuss leading edge digital media strategy, content marketing, and digital design.

The discussions ranged from how to maximize SEO results to developing a content marketing strategy that embraces the customer experience, to UX design challenges as technology evolves, to effectively using analytics to guide and quickly change direction.

Speakers included executives from Vayner Media, Uber, Google, Salesforce.com, Microsoft, Pinterest, and other national brands.

The prevailing message was that we are living and working in a time when technology is forcing speed.

Speed is the gift that we can give to our customers. In order to do that, we have to be willing and able to take educated guesses, try new tactics, and be willing to adjust along the way.

We cannot specialize or rely on one strategy.

Therefore, content and storytelling have to be done in such a way that we are reaching our customers where they are and in a way that they want to receive that content.  In order to do that, we have to understand appreciate the journey that our customers are on that leads them to make decisions about the products they bring into their personal and professional lives.

Optera has been using Customer Experience Modeling for years and believes strongly that you cannot understand what you can really offer your customer and how you meet their needs until you understand their journey.

The Digital Summit reaffirmed this belief while bringing to light how digital technology is transforming that journey and how we can move quickly to help our clients meet their customers’ need for speed.

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