How to Speak the Language of Augmented Reality and Virtual Reality
As Augmented Reality (AR) and Virtual Reality (VR) approach mass adoption, you may be exploring them as mediums and making plans to incorporate them into your marketing mix. These are exciting times with great opportunity for you to differentiate your brand.
You probably know that planning for an AR or VR project is not the same as planning for a mobile app. But do you speak the language of AR/VR?
I didn’t know the difference between three degrees of freedom (3DOF) and 6DOF. And I certainly had no clue how to storyboard for an expanded Field of View (FOV). So, I’ve been there.
But with the help of a glossary of AR and VR terms, I quickly learned. And so can you.
Spending just a little time to immerse yourself in the terms of immersive experiences goes a long way to helping your project succeed.
Download this handy AR/VR reference and master the TLAs – three letter acronyms – and other lingo that matter.
Soon you will be impressing your developers with your understanding of GVS to combat VR sickness.
No time to review the AR VR terms right now?
Let’s clear up the first fundamental definition – the difference between AR and VR.
Both AR and VR depart from the real world’s physical reality using a range of hardware and software.
Simply stated, AR adds a layer of information to your real world environment. Whereas VR replaces your real world environment and surroundings with a completely different environment.
Yet within both AR and VR, there can be a wide spectrum of experiences.
The Vast AR/VR Project Spectrum
For both AR and VR, there is a range of hardware, software and interactivity that define the experience.
An entry-level AR experience can simply impose a layer of location-aware 2D information. Or AR can be more interactive, as in the case of an interactive 3D hologram.
Similarly, VR experiences can be as simple as 360° monoscopic video or sophisticated as Ghostbusters: Dimension.
And if the popularity of the Pokémon GO raises enterprise awareness and interest, it can provide a helpful boost for you to green-light testing AR for your business. So, capture that Pikachu and learn how to translate the experience into terms your design and development team can run with.
Download Optera's AR VR Glossary of Terms