Featured Blog Posts

Latest Posts

Filter By Categories
March 08, 2015

Micro-messages: Effective Short Form Corporate Communications

We had the opportunity to attend and sponsor the Emerging Technologies in Clinical Education Conference in Charlotte.

One of the major themes in the show was “micro-communications” — very short, five to 20-second communications that focus on a single message. The key to an effective micro-communication is brevity with a single objective that is sent with higher frequency and repetition. Think of them as Vine videos for your corporate communications.

The folks from both Genentech and AbbVie shared their use of this concept. It was interesting to hear how one company worked with a well-respected neuroscientist to re-work their overall communication approach around this. The theory is when a memory is pulled from long-term to short-term memory it gets stronger.

The more times you move the memory the stronger it becomes — but peaks at about five or so movements. So the micro-messages create a very easy way to make this movement happen. The result is much stronger retention of a message and/or learning.

These and many other companies are changing their corporate communications and education programs around this concept.

We really like this approach and actually worked up this concept a few years back. For our concept we used a stand-up comedian to record a series of 15-second long segments. The series was really cool, funny and effective.

Subscribe to Our Email

Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced. Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced.Lorem Ipsum is a simple dummy text used as a dummy text contents. Lorem ipsum will be replaced.