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March 02, 2015

New Clinical Education Services at Optera

Optera is pleased to announce we are combining business operations with clinical education company MEDamorphis, LLC.

The partnership will provide medical device, healthcare and technology companies Optera’s existing business-consulting and creative services, as well as clinical education expertise from MEDamorphis.

Cole Sandau, Managing Director at Optera Group explains, “We see clinical education as being a cornerstone of the go-to-market approach for medical device and healthcare related companies. MEDamorphis will help our team deliver leading education services to complement Optera’s existing efforts. MEDamorphis’ creative team is an industry recognized leader in medical illustration and animation which further elevates the creative solutions we provide to our clients.”

Optera and MEDamorphis have also developed a unique design and delivery process called EW2, which will be introduced later this year. “We understand that companies struggle with how to communicate complex and abstract concepts. We’ve developed a design and delivery process for visualizing complex concepts across an array of tools spanning traditional animation, rich interactive, mobile, virtual reality and 3D printing. This collection of tools allows marketing teams to pick the experience that best resonate with their audience,” explains Cole.

EW2 will serve to help organizations move content from traditionally flat and linear concepts into multi-dimensional storytelling and educational experiences, improving engagement, value and user experience.

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