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October 06, 2017

Optera Group Hosts BMA Morning Brew: What Marketers Need to Know About AR VR

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Today, our fearless leader Cole Sandau hosted the BMA Morning Brew in Denver, CO providing an overview of the typical barriers marketers experience trying to "get into" AR VR technologies.

AR VR Events-11-338468-edited.jpgOld friends and new discussed the particulars around augmented and virtual reality hardware, and Cole explained the differences between each system and which uses cases were great for which audience, solution and even price range. We had a great turnout and meaningful conversations about business use cases following the presentation. Those who attended had a great time demoing the AR VR equipment, games and a few of Optera's applications.


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These gentlemen are reviewing an AR application on zSpace that Optera created to showcase drug interactions at the molecular level in the bloodstream. We also showcased a beta application of our most recent VR project on the Vive headset, an operating room simulation,  which was a big hit! 

Thank you to BMA Colorado for asking us to host, and also to all of those who took time out of their busy day to check us out. If you're interested in setting up a Discovery session with our team contact us. 


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