News and Insights

The Grand Virtual Reality Experiment-VR Catheter Lab

[fa icon='calendar'] Nov 30, 2016 2:37:02 PM / by randy.nelsen posted in AR VR, Healthcare AR VR

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3D model scene of catheter lab
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The Business Value of Speed - The Next Evolution in Big Data Environments

[fa icon='calendar'] Oct 14, 2016 6:52:59 PM / by Cole Sandau posted in Technology

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The Business Value of Speed - The Next Evolution in Big Data Environments

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What I Learned Presenting at Denver Start Up Week?

[fa icon='calendar'] Sep 29, 2016 7:22:29 PM / by OG-admin posted in Optera News, Pro Tips

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I was honored to be a panel member for one of the sessions at Denver Start Up Week.   The panel members discussed the Future of Virtual Reality: How AR/VR Is Disrupting Entire Industries.

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Can AR and VR Improve Surgical Procedures Training?

[fa icon='calendar'] Sep 29, 2016 10:16:05 AM / by John Dwyer posted in AR VR, Healthcare AR VR

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We have discussed our primary research on augmented reality (AR) and virtual reality (VR) conducted in partnership with the Society for American Gastrointestinal and Endoscopic Surgeons (SAGES).

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7 Medical Augmented Reality Apps to Inspire Healthcare Product Marketers

[fa icon='calendar'] Sep 27, 2016 10:00:50 AM / by Dara Schulenberg posted in AR VR, Healthcare AR VR

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Exploring the growing number of medical augmented reality (AR) apps can be helpful as you evaluate your product’s go-to-market plans.

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5 Compelling Opportunities for VR in the B2B Sales Cycle

[fa icon='calendar'] Sep 21, 2016 10:00:37 AM / by Dara Schulenberg posted in AR VR, Pro Tips

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Virtual reality (VR) is making inroads in the Enterprise.

Yet most B2B marketers are unclear why and how to add VR to their marketing mix.

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What You Need to Know to Add VR to Your Content Marketing Mix

[fa icon='calendar'] Sep 15, 2016 11:00:00 AM / by Chris Ingwalson posted in AR VR, Pro Tips

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With Labor Day behind us, Q4 is almost here. This means product announcements are on the horizon, it is trade show season – again, and it’s time to start putting marketing plans in motion for 2017.

You’re looking for opportunities that not only create excitement, but that convert to revenue – quickly. What about a virtual reality project?

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Uncovering 6 Strong Use Cases for AR & VR in Medicine

[fa icon='calendar'] Sep 14, 2016 6:42:40 PM / by John Dwyer posted in AR VR, Technology, Pro Tips

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As new technologies emerge, it is critical to evaluate their use from a business perspective. As part of exploring the business case for augmented reality (AR) and virtual reality (VR) in medicine, we conducted a survey in partnership with the Society for American Gastrointestinal and Endoscopic Surgeons (SAGES).

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10 Can’t Miss Denver StartUp Week Sessions

[fa icon='calendar'] Sep 7, 2016 3:35:04 PM / by Dara Schulenberg posted in Technology, Optera News

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Denver Startup Week 2016 is right around the corner – September 12th-16th.

Us tech marketers and startups in Colorado are downright spoiled. In just five days you can absorb a wealth of insight, experience and innovation – for FREE and right here, in our backyard (or downtown to be more accurate).

No flying cross-country. No registration fees. No abandoning your job for a week. Just sign up, go and grow.

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Get the B2B Guide: The AR VR Glossary of Terms

[fa icon='calendar'] Aug 27, 2016 6:26:41 PM / by Cole Sandau posted in AR VR, Pro Tips

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How to Speak the Language of Augmented Reality and Virtual Reality

As Augmented Reality (AR) and Virtual Reality (VR) approach mass adoption, you may be exploring them as mediums and making plans to incorporate them into your marketing mix. These are exciting times with great opportunity for you to differentiate your brand.

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