News and Insights

AR VR at Tradeshows

[fa icon='calendar'] Sep 20, 2017 10:53:08 AM / by Cole Sandau posted in AR VR, Pro Tips

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Over the years, Optera has produces many AR VR experiences for tradeshows.  Our AR VR experiences have been used in over 70 tradeshows in North America, Europe and Asia. 

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B2B Use Cases in AR/VR

[fa icon='calendar'] Mar 15, 2017 7:53:43 PM / by Cole Sandau posted in AR VR, Pro Tips

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The Business Value of Augmented and Virtual Reality (AR/VR)

[fa icon='calendar'] Feb 15, 2017 3:47:16 PM / by Cole Sandau posted in AR VR

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At Optera, we see Augmented and Virtual Reality (“AR/VR”) being at the cusp of changing from a trend to a mainstream marketing tool. 2017 and 2018 mark the mainstream adoptions of AR/VR and something that every B2B marketer needs to start paying attention to.

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VR Pro Tip 2 - Traveling with the HTC Vive

[fa icon='calendar'] Jan 31, 2017 6:22:20 PM / by Cole Sandau posted in AR VR, Pro Tips

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At the Optera Group, we are seeing a big upswing in the number of businesses using the HTC Vive (“Vive”) as a field-based VR tool.   Typically they’re getting sent to trade shows, demos at customer sites or rotating through remote offices.

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The Grand Virtual Reality Experiment-VR Catheter Lab Cont.

[fa icon='calendar'] Jan 15, 2017 10:27:18 PM / by randy.nelsen posted in AR VR, Technology

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Virtual Reality Cath Lab - YouTube 360 Video and Cardboard VR

Cardboard VR is an obvious choice for initial exploration of the Virtual Reality environment. A platform developed by Google for use with a head mount for a smartphone and named for its fold-out cardboard viewer, the platform was created as a low-cost system to stimulate interest and development of Virtual Reality applications. Cardboard VR ports to both Android and iOS platforms.

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The Grand Virtual Reality Experiment-Cont. Gear VR

[fa icon='calendar'] Jan 15, 2017 10:22:12 PM / by randy.nelsen posted in AR VR

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Virtual Reality Cath Lab - Gear VR

Gear VR still imagery

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The Grand Virtual Reality Experiment-VR Catheter Lab

[fa icon='calendar'] Nov 30, 2016 2:37:02 PM / by randy.nelsen posted in AR VR, Healthcare AR VR

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3D model scene of catheter lab
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Can AR and VR Improve Surgical Procedures Training?

[fa icon='calendar'] Sep 29, 2016 10:16:05 AM / by John Dwyer posted in AR VR, Healthcare AR VR

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We have discussed our primary research on augmented reality (AR) and virtual reality (VR) conducted in partnership with the Society for American Gastrointestinal and Endoscopic Surgeons (SAGES).

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7 Medical Augmented Reality Apps to Inspire Healthcare Product Marketers

[fa icon='calendar'] Sep 27, 2016 10:00:50 AM / by Dara Schulenberg posted in AR VR, Healthcare AR VR

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Exploring the growing number of medical augmented reality (AR) apps can be helpful as you evaluate your product’s go-to-market plans.

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5 Compelling Opportunities for VR in the B2B Sales Cycle

[fa icon='calendar'] Sep 21, 2016 10:00:37 AM / by Dara Schulenberg posted in AR VR, Pro Tips

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Virtual reality (VR) is making inroads in the Enterprise.

Yet most B2B marketers are unclear why and how to add VR to their marketing mix.

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