Over the years, Optera has produces many AR VR experiences for tradeshows. Our AR VR experiences have been used in over 70 tradeshows in North America, Europe and Asia.
At Optera, we see Augmented and Virtual Reality (“AR/VR”) being at the cusp of changing from a trend to a mainstream marketing tool. 2017 and 2018 mark the mainstream adoptions of AR/VR and something that every B2B marketer needs to start paying attention to.
At the Optera Group, we are seeing a big upswing in the number of businesses using the HTC Vive (“Vive”) as a field-based VR tool. Typically they’re getting sent to trade shows, demos at customer sites or rotating through remote offices.
Virtual Reality Cath Lab - YouTube 360 Video and Cardboard VR
Cardboard VR is an obvious choice for initial exploration of the Virtual Reality environment. A platform developed by Google for use with a head mount for a smartphone and named for its fold-out cardboard viewer, the platform was created as a low-cost system to stimulate interest and development of Virtual Reality applications. Cardboard VR ports to both Android and iOS platforms.
Virtual Reality Cath Lab - Gear VR
Gear VR still imagery
Exploring the growing number of medical augmented reality (AR) apps can be helpful as you evaluate your product’s go-to-market plans.
Virtual reality (VR) is making inroads in the Enterprise.
Yet most B2B marketers are unclear why and how to add VR to their marketing mix.