Exploring the growing number of medical augmented reality (AR) apps can be helpful as you evaluate your product’s go-to-market plans.
Most physicians and surgeons are still in the early stages in adopting augmented reality and virtual reality in medicine and surgery. Yet with the growing popularity of AR and VR, healthcare is expected be a key driver with a predicted market size of $5.1 billion by 2025.
The Explosion of AR/VR Business Potential
It’s been widely established that augmented and virtual reality will be the “next big thing” from a technology standpoint to gain widespread adoption and change how we interact with our world. In fact Goldman Sachs projects that the revenue forecast for AR/VR to hit $80 billion by 2025.
I had the opportunity to present at the Medical Device and Diagnostics – Clinical & Sales Training Conference in Atlanta this month. The focus of the presentation was on the role of Unity as a key technology platform in the future of clinical education.