Over the years, Optera has produces many AR VR experiences for tradeshows. Our AR VR experiences have been used in over 70 tradeshows in North America, Europe and Asia.
At the Optera Group, we are seeing a big upswing in the number of businesses using the HTC Vive (“Vive”) as a field-based VR tool. Typically they’re getting sent to trade shows, demos at customer sites or rotating through remote offices.
Virtual reality (VR) is making inroads in the Enterprise.
Yet most B2B marketers are unclear why and how to add VR to their marketing mix.
With Labor Day behind us, Q4 is almost here. This means product announcements are on the horizon, it is trade show season – again, and it’s time to start putting marketing plans in motion for 2017.
You’re looking for opportunities that not only create excitement, but that convert to revenue – quickly. What about a virtual reality project?
As new technologies emerge, it is critical to evaluate their use from a business perspective. As part of exploring the business case for augmented reality (AR) and virtual reality (VR) in medicine, we conducted a survey in partnership with the Society for American Gastrointestinal and Endoscopic Surgeons (SAGES).
How to Speak the Language of Augmented Reality and Virtual Reality
As Augmented Reality (AR) and Virtual Reality (VR) approach mass adoption, you may be exploring them as mediums and making plans to incorporate them into your marketing mix. These are exciting times with great opportunity for you to differentiate your brand.
When it comes to selecting a platform for your next Augmented Reality (AR) or Virtual Reality (VR) project, it’s important to know your options. Weighing the pros and cons of each, you are better prepared to make smart choices in how you select the right AR VR tools for your project.