At Optera we are always looking to understand new technology trends how to make them commercially reasonable projects. Virtual Reality (“VR”) has been a hot topic in the last year. Optera has seen a lot of interest in it and use cases that can really leverage VR for business results.
The question really becomes – how do you do a VR project in a reasonable way? To understand this, Optera decided build a VR project through a series of steps and test the utility of various VR platforms through.
Ultimately, we want to discover what works and what does not work so that we can better advise clients in their VR projects. By building a single experience that crosses a variety of devices and mediums, Optera can really learn the difference in quality, cost and efficacy of the different types of VR. This information can be invaluable in deciding how to execute a VR project to meet business objectives.
Our project goal was to understand VR mediums and workflows. The situation we are testing is the development of a fully animated VR Cath Lab (very similar to an VR Operating Room). Optera had a large collection of 3D OR and Cath Lab assets, so initial development of the set was fast. The VR Cath Lab provides great context for evaluating the value of the outputs in different business situations.
A cardboard VR movie can be viewed here, either through an iPhone or viewed on a computer. When it launches quickly hit the pause button to stop the movie.
As part of our Grand Virtual Reality Experiment, we wanted to test the limits of the following:
First and foremost, the 360 degree experience is overwhelming. Optera has been creating rich media education and training content for years around medical device and procedure for many Fortune 500 companies. Using state of the art 3D and motion graphics software we have pushed the limits of traditional linear and interactive content. Leveraging those resources into a truly 3D immersive environment has exponentially enhanced the learning experience and opened up incredible possibilities for user engagement that truly mimic real world experience.
All in all, this project was just fun and SO worth the effort. While Optera had done over ten commercial VR projects, we learned so much more from this project then we thought.
Our next blog will focus on YouTube 360 Video and Cardboard VR.